SPECIAL GUESTS

Caleb Sylvester - Keynote Speaker
Director of Sales & Key Accounts, Boston Dynamics
Caleb leads a team that is helping customers adopt, deploy and scale the Spot robot platform in order to deliver a positive ROI in a short amount of time. He has 20 years of experience creating and selling digital transformation solutions and has led large-scale AI projects for several fortune 500 companies. For many years he focused on digital transformation through machine perception, specifically computer vision. Caleb works closely with executives at large industrial companies as they work to understand and introduce autonomous mobile robotics into their enterprises.

Keynote Address - Thursday August 8th, 10:00 AM-11:00AM

Jake Hall
The Manufacturing Millennial
Jake Hall is the Manufacturing Millennial. He talks about the latest technology in the automation and manufacturing while making it engaging for all audiences. He is an experienced sales professional with extensive knowledge building lasting business relationships across multiple accounts, designing sales strategies, and creating and accomplishing project goals. Proficiency in creating new business opportunities with existing and new accounts by leveraging key strengths and maintain customer relationships.

Jake graduated from Grand Valley State University with his bachelor’s in Product Design and Manufacturing Engineering and a minor in Biomedical Engineering. He worked during college in the automation, furniture and product design industries as well as starting a company after receiving investments and winning business and pitch competitions.

Emily Wilkins
Founder & CEO, Marketing Metal
Emily is a serial entrepreneur with over 15 years of experience helping small manufacturers reach their business goals through strategic branding, positioning, and marketing. Her philosophy is that Radical job shops need grit and courage because being adored by some often means being disliked by others; they stand against something just as much as they stand for something; they are rebellious and unafraid to show it which generates the type of fanatical following that can’t be bought.

Through her own Radical agency, Marketing Metal, Emily helps job shops make big profits and even bigger impact by building them a Radical brand and marketing machine in just a few days–and empowering them to use it. She believes that in order for manufacturers to be effective with their marketing, it needs to be stupid simple and laser focused.

Emily has a Bachelor of Science Degree from Kettering University (formerly GMI) in Business Administration & Marketing, graduating with honors, along with a full term of study in LEAN manufacturing and management in Germany, plus 2.5 years of full-time work experience as a co-op student on a variety of marketing and R&D teams.

Living in the woods of Saugatuck, MI, Emily and her husband spend most of their free time outdoors–racing sailboats and swimming in the summer, and skiing and hiking in the winter. The rest of the time, they’re usually found cooking up something delicious in the kitchen while jamming to a wide variety of great music or spending time with their gigantic families.

Eddie Saunders Jr.

Eddie is a passionate thought leader in the world of Content Strategy & Demand Generation. With over a decade of experience in the field, he has proven himself to be an innovative and strategic thinker, consistently pushing the boundaries of what's possible in the industry. Throughout his career, Eddie has built a reputation for his ability to create compelling and effective marketing campaigns that drive results. His expertise spans a wide range of areas, including branding, digital marketing, social media, and more.

What sets Eddie apart is his deep understanding of the customer journey and his ability to create experiences that resonate with audiences on a personal level. He is a firm believer in the power of empathy and uses this approach to connect with customers and build long-lasting relationships. Eddie's accomplishments speak for themselves. He has led successful marketing initiatives for some of the industry's largest and most well-known brands, and his work has been recognized across the industry. He is also a sought-after speaker and thought leader, regularly sharing his insights and expertise with audiences around the world.

Whether he's working on a new campaign or sharing his knowledge with others, Eddie is driven by his passion for marketing and his commitment to delivering results. He is a true innovator in the industry and proud to help take Industrial Marketing to the next level.

AUTOMATION BREAKOUT ROOM
SPEAKERS/SESSIONS

A Look at the State of Artificial Intelligence in the Automation Industry
9:00-9:45 am

Don Clutterbuck, Automation Technology Manager
Horner Automation

Artificial Intelligence is what everyone is talking about these days. But where does it stand in the world of Industrial Automation? Is it just a buzz word, or is there real activity going on? How long before there will be real products and useful tools available to automation professionals?

Advancing Industry 4.0 to 5.0 through AI and Automation
10:30-11:30 am

Zakary Smith, Director, Marketing & Communications
SensFlo

Advancing Industry 4.0 to 5.0 through AI and Automation offers a detailed and compelling exploration of how artificial intelligence (AI) and automation are reshaping manufacturing, from Industry 4.0 to the promising frontier of Industry 5.0.

The Landscape of Manufacturing is Shifting Under Our Feet
12:00-1:00 PM

Chris Brown, Business Development Manager, IIoT and Linux
CADDi

Shrinking global demand is slowing revenue growth. Increased competition in the supply chain is putting downward pressure on prices. An Aging workforce is approaching retirement. Category leaders are leveraging technology to gain marketshare and kicking off a wave of consolidation. Manufacturers up and down the supply chain are facing increased pressure to increase efficiency and reduce cost. The secret to doing that lies in their data, if only they can put it to good use. In our session, we'll explore how manufacturers can leverage their historical parts data locked in silos across their information ecosystem to improve efficiency and reduce cost.

The No-BS Digital Sales Roadmap
1:30-2:30 pm

Joseph Maxwell, CEO
SwiftOtter

This conversation is different. Joseph won’t sell you on the value of eCommerce—you already know that. Instead, we will get deeply practical with a roadmap of how your team can do it: by yourself or working with another team.

AUTOMATION HALL EXHIBITORS

kisspng-boston-dynamics-waltham-robot-bigdog-atlas-dynamic-5acf395716f8a3.9103770015235300710941.png

ABOUT INDUSTRIAL CONTROL

Industrial Control was started by John and Doris Ermatinger in the 1970's out of their basement. Now some 46+ years and two new buildings later, we sell over 12 million dollars in automation components and solutions annually in the state of Michigan. Sons Karl and Mark Ermatinger took ownership of the business in 2006 and have been running operations ever since.

Our business has grown organically because of our constant dedication to providing the best service to our customers, creating a measurable return on their investments, and always supplying the highest quality products.

On June 1st, 2023, Industrial Control was acquired by MCE Automation which brings more talent and services to our team. We are excited about our future grow opportunities to serve our customers!